Helobung Festival, true to its name which means “never-ending joy”, is a grand celebration of the T’boli tribe’s culture and traditions. It is held every November 9th-11th to commemorate the founding of the town.
It is the liveliest time of the year for the town. The T’boli tribe showcases their culture, arts, and even sports during the festival. Crafts they created out of abaca are also on proudly displayed during the festival. The streets are adorned with ethnic designs and is filled with traditional music played by the tribe’s musical instruments.