Zamboanga Hermosa Festival is an annual celebration in honor of Our Lady of the Pillar, the patroness of the City of Zamboanga. The festival, also referred to as Fiesta Pillar is celebrated month-long every October and on every 12th of the month, people gather pay homage the patroness. The Zamboanguenos are known for their fervent devotion to Our Lady of the Pillar or better known to them as ‘”Nuestra Señora La Virgen del Pilar” because of the miracles believed she performed as inscribed in history books on Zamboanga. The Spaniards enshrined her image at the elevated part of the frontispiece which used to be the entrance of Real Fuerza de Señora Virgen del Pilar, a fort-turned-shrine in Her honor.
